Decision details

To approve Middlesbrough Council’s engagement with the national supervised toothbrushing programme, which is a five-year collaboration with Colgate – Palmolive, and to formally accept Middlesbrough’s allocation of toothbrushing products for wider dis

Decision Maker: Director of Adult Social Care & Health Integration

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Decision:

Colgate-Palmolive is making available goods for use in schools and early years settings, which includes toothbrushing, take home packs and education resources for children aged 3-5years.
This programme is specifically targeted to 3-5year old children living in Lower Super Output Areas in England with an indices of Multiple deprivation ranking of 1 and 2.
The local authority will take receipt of the products and arrange onward distribution to schools and early years settings.

Reasons for the decision:

The Marmot Institute of Health Inequality and NHS England both support the use of industry partnerships to address health inequalities. This national programme will provide resources to support our local improvement initiatives in oral hygiene.
This is a non-key decision, in which we agree to receive products directly through an industry partnership.

Alternative options considered:

No other options were put forward as part of the decision.

Publication date: 27/05/2025

Date of decision: 21/05/2025

Accompanying Documents: