Issue - decisions

ORDERED that Executive approved the implementation of a new advertising policy restricting the promotion of health‑harming products on Council advertising assets.

AGREED that Executive:

1.     Noted that the policy provided a clear, consistent framework for managing advertising and safeguarding public health, while ensuring legal compliance and protecting the Council’s reputation;

2.     Noted that the policy would support healthier environments, reduce exposure to harmful advertising, particularly among deprived communities and children, and align with national public health objectives; and

3.     Noted that financial impact was expected to be minimal, supported by evidence from other local authorities, with current advertising income of approximately £83,000 per year unlikely to be significantly affected.